Guestbooks beat testimonials
notes · reading
Clients
3 min
Guestbooks beat testimonials
Why I ask clients to write a line in a guestbook instead of a review.
A testimonial request feels like homework. A guestbook line feels like signing a card.
The lines are shorter, warmer and far more specific. Somebody wrote about the bag, not the brand strategy, and that told me more.
Plain text · no tracking
