Wednesday 30 September
10:24
Lisbon · 19° and clear
Booking projects from 3 November
Replies within one working day
Welcome
notes · edited today
Hello from Lisbon
I design apps and brands that small teams can grow into.
I’m Noor Hale. For nine years I’ve helped ferry companies, bakeries, record labels and banks ship things people use every day. This desk is my portfolio: every folder on it is a project, and the bar at the bottom opens everything else.
Noor
Last edited this morning
1 page · 64 words
This autumn
2 of 4
project slots open from 3 November
Projects
8 items · on this desk
8 items · four years of work
About this desk
Noor Hale · version 9
Good at
Product design for small teams
Brand systems that scale down
Prototypes people can hold
Works in
Framer and Figma
Pen, paper and a scanner
Plain HTML when needed
Noor Hale
Product and brand designer · Lisbon
Time this year
Client work 52%
Teaching 14%
Own projects 21%
Free 13%
Noor Hale · version 9 · since 2016
Start a project
setup · 4 steps
How a project runs
Four steps. Most projects take about six weeks.
Installing your project
about 6 weeks
01
Day 1
Talk
A free 30-minute call. You tell me what’s wrong, I ask a lot of questions.
02
Within 2 days
Plan
A one-page quote with a fixed price, a schedule and what is not included.
03
3 to 5 weeks
Build
Weekly check-ins, a private link that updates, and one midpoint review.
04
Final week
Hand over
Every file, a short guide for your team and two weeks of fixes.
Step through by scrolling
Recently opened
Three projects I left open this week.
Brand, product and packaging work, side by side. Click any one to open the full case study.
Orla
brand and packaging · 2024
Kestrel
savings app · 2025
Pale Signal
label identity · 2023
Toolbox
services · 6 items
Services
What I can set up for you.
Product design
Apps and web tools, from first sketch to a tested prototype and handover files.
From €9,500
8–14 weeks
Brand identity
A name check, a mark and the rules that keep it consistent without me.
From €7,000
6–9 weeks
Packaging
Boxes, bags and labels that print cleanly and look good in a hand.
From €5,500
5–8 weeks
Framer websites
A site your team can update, with a CMS set up for how you actually work.
From €6,000
4–6 weeks
Design audits
A written review of your app or site, with the ten changes that matter most.
€1,800 fixed
1 week
Workshops
Hands-on sessions for small teams on prototyping or brand basics.
€1,200 per day
1–2 days
6 services · quotes within two days
Guestbook
6 entries · newest first
Guestbook
Signed by people I’ve worked with.
I ask every client for one line at the end of a project. These are unedited.
Marta Ruiz
14:08 · 12 Aug
Before Noor, our timetable was a PDF. Now my mother uses the app without asking me how.
Operations lead, Tidewell Ferries
Aoife Byrne
09:21 · 3 Jun
The striped bag is everywhere. People reuse it for their lunch.
Owner, Orla Bakery
Tomás Leal
17:40 · 28 Apr
Six covers, one system, no arguments. Rare in publishing.
Publisher, Northfield Press
Priya Raman
11:02 · 9 Mar
She tested with real people before we wrote a line of code. That saved us months.
Co-founder, Kestrel
6 entries · 0 edited
Notes
6 notes · on craft and work
All notes
Craft
Design for the windiest place your users stand
What a ferry pier taught me about contrast, type size and offline timetables.
Read the note →
6 notes · one new every month
CV.pdf
1 page · updated September 2026
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100%
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Noor Hale
Product and brand designer
hello@noorhale.studio · Lisbon
Experience
2020 – now
Independent designer
Lisbon
Product and brand work for small teams in Europe and the US.
2018 – 2020
Senior designer
Fold & Field studio, Porto
Led app projects for two banks and a transport company.
2016 – 2018
Designer
Fold & Field studio, Porto
Brand and packaging for food and drink clients.
2021 – now
Visiting lecturer
Lisbon school of design
Teaches a yearly prototyping module to second-year students.
2023
Speaker
Small Screens meetup
Talk: design for the windiest place your users stand.
2012 – 2016
Studies
BA Communication Design, Porto
Graduated with a thesis on bilingual street signage.
Page 1 of 1 · A4
Photos
6 prints · side projects
Off the clock
Things I make when nobody is paying.
Terraces at dusk
The vineyard walk above the lake, a week before harvest.
The last lamp on the path
Night walk back from the station.
Mist on the lake
Six in the morning, from the same bench.
Radio, restored
A 1960s set I rewired over a summer.
The camera I carry
A small film camera, 24 frames a roll.
Sketchbook, week 32
Wordmark sketches for a bakery.
6 prints · shot on film and phone
Help
questions, answered
Before you write
The questions I’m asked most.
Still stuck? Open Mail from the bar below. I answer every message.
How much does a project cost?
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How soon can you start?
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Do you work with teams outside Portugal?
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What do I get at the end?
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Can you build the site too?
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5 topics
New message
to Noor Hale
What happens next
1
I read it the same day
and reply with two or three questions.
2
We talk for 30 minutes
on video, free, no slides.
3
You get a one-page quote
with a fixed price within two days.
Draft saved locally
Leaving the desk already?
Thanks for looking around. If something here felt like your kind of project, I’d like to hear about it.
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