Kestrel
Savings app
Savings app
Kestrel
A savings app for people who never open their banking app. Round-ups, one pot per goal and a short weekly note instead of a dashboard.
Client
Kestrel Savings
Role
Product design, prototyping
Duration
16 weeks
Year
2025
The brief
A savings start-up wanted to reach people who ignore their banking apps.
What I did
No dashboard. Round-ups go into pots you name yourself, and a short Sunday note tells you what happened that week. I prototyped it in Framer and tested it with 40 people.
What changed
Beta users put away €41 a week on average, and 72% opened the Sunday note.
Case study · 4 minute read
From the guestbook
She tested with real people before we wrote a line of code. That saved us months.
Priya Raman
Co-founder, Kestrel
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