Orla
Brand and packaging
Brand and packaging
Orla
A bakery that had outgrown its clip-art croissant. A new wordmark, six box sizes and a striped bag people keep and reuse.
Client
Orla Bakery
Role
Identity, packaging, signage
Duration
9 weeks
Year
2024
The brief
A family bakery with three shops had a clip-art croissant logo and six different bag designs.
What I did
We kept the family name and drew a hand-set lowercase wordmark. One stripe pattern and one red tie the boxes, bags and shop signs together.
What changed
Rolled out across three shops in nine weeks. The striped bag is now the thing people photograph.
Case study · 4 minute read
From the guestbook
The striped bag is everywhere. People reuse it for their lunch.
Aoife Byrne
Owner, Orla Bakery
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