Pale Signal
Label identity
Label identity
Pale Signal
A record label identity built from one loud typeface and a ring pattern that doubles as the vinyl centre label.
Client
Pale Signal Records
Role
Identity, sleeves, motion
Duration
7 weeks
Year
2023
The brief
A new record label needed an identity that works on a sleeve, a sticker and a 10-second video.
What I did
One loud grotesque typeface and a ring pattern that doubles as the centre label on the vinyl. Every release swaps the colour pair.
What changed
Used on fourteen releases so far, with no designer needed for new ones.
Case study · 4 minute read
From the guestbook
We release something new every month and never need to call a designer.
Sam Okoro
Label manager, Pale Signal
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